5 Powerful Reasons to Integrate HubSpot and SAP

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If you’re using SAP, along with a separate CRM, you may be missing out on powerful efficiencies and more importantly, revenue. Moving to HubSpot and integrating it with SAP can supercharge your marketing and operations. Here are 5 ways you can benefit:

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1. Increase efficiency
With consistent, automated, cross-department information flowing between your customer hub (CRM) and operational hub (SAP), you will have greater transparency to customer transactions and critical information such as inventory. With accurate, complete, deduped data, your teams will avoid duplicate work, speeding up processes.

2. Improve customer experience
Getting a holistic view of your customers is one of the biggest benefits of integrating operations and customer systems. With comprehensive information, you’ll make better decisions, avoid marketing missteps, and enable valuable personalization in both service and communication.

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3. Better Decisions from Better Data
By integrating your CRM and ERP, you can easily automate the flow of data, reducing errors and the time required for manual entry in multiple systems. With clean, high-quality data, you can make better decisions.

4. Drive More Revenue
Knowing your customer’s purchase behavior helps you identify upsell, cross-sell, and re-sell opportunities that you can act upon. Armed with detailed purchase information for each customer, you can send targeted messages and offers that resonate with customers and convert better than a single message or offer to everyone. Better yet, you can automate this work!

5. Reduce Software Costs
Paying licensing fees on multiple disparate email, CRM, ERP, service support, and other systems can add up quickly. Not to mention the time and attention required to stay on top of license renewals and avoid costly cancellation penalties. Streamlining your core systems to SAP and HubSpot could save several months of software licensing fees. In addition, by streamlining your MarTech, you’ll save time on training, maintenance, and duplicate data entry.

At Periti, we’ve helped dozens of clients across multiple industries integrate SAP with HubSpot. Our technical experts tackle the most complex integrations from discovery to onboarding and on through customization and training.