TLDR: Activate AI now to avoid falling behind competitors and fully utilize the existing HubSpot investment to boost productivity, scale growth, and unlock actionable insights.
Many leaders assume that integrating AI into their marketing operations will require a big investment, a longer runway, and a massive transformation initiative. But if you’re using HubSpot, you already have powerful AI at your fingertips—and you’re likely not using it.
HubSpot’s Breeze AI is not a future feature. It’s live today. It’s embedded across the platform. And it’s free for HubSpot users today. Yet many aren’t tapping into its business potential.
If you’re a CEO, CMO, CRO, or a marketing/sales leader, this is your opportunity to unlock AI-powered revenue outcomes without the need for net-new tools, extra costs, or steep learning curves. All you need is to get started —and consider working with a partner like Periti to show you where to start.
Why Leaders Hesitate to Embrace AI …and Why That’s Costly?
Despite the buzz, here’s why many businesses still hesitate to activate AI:
- Perceived Complexity: AI sounds technical and intimidating. Many leaders believe it requires advanced data science or expensive consultants to get started.
- Fear of Losing Human Touch: Some marketing executives fear AI will dilute brand authenticity or replace creative teams.
- Uncertainty on ROI: Without clear use cases, many CEOs are reluctant to fund AI without understanding the tangible business benefits.
- Underestimating What They Already Have: Most teams don’t realize that Breeze AI is already embedded within HubSpot—meaning they’ve already invested in the tool; they just haven’t unlocked it.
If you are experiencing any of these hurdles, here’s how you can gain a competitive advantage now with AI.
3 Steps to Activate Breeze AI Today (No Extra Costs)
Here’s what Periti recommends for forward-thinking HubSpot users:
1. Get Started with Breeze AI
You don’t need a new platform or custom AI model. If you (or your SuperAdmin) activate Breeze AI in the Settings, it will be ready to go. You can activate it across your marketing, sales, and service touchpoints.
- In your HubSpot account, click the settings settings icon in the top navigation bar.
- In the left sidebar menu, in the Account management section, navigate to and click AI.
- In the Access tab of your AI settings, click to toggle the two switches "On"
- "Give users access to generative AI tools and features" and
- "Give users access to Copilot"
- Learn more about managing your AI Settings (see screenshot below)
2. Prioritize High-Impact Use Cases
Start with Copilot and one or more AI Agents. These areas show fast, measurable returns that build momentum and executive buy-in.
- Copilot: HubSpot’s own copilot can answer questions about your HubSpot data, and even carry out tasks for you. Just click the diamond star ⟡ at the top right corner of your HubSpot screen.
=> This is available on all paid versions incl. Starter
- Breeze AI Content Agent: Use it for ideation, landing pages, podcasts, case studies, and blogs- all within your brand style guide (voice, tone, personas, etc.)
=> This is available on Content Hub Professional & Enterprise
- Breeze Social Media Agent: Scale your social media planning, creation, and posts across channels, then optimize based on performance metrics.
=> This is available on Marketing Hub Professional & Enterprise
- Breeze Prospecting Agent: Expand your outreach with high quality leads, personalized content, and automated customer journeys.
=> This is available on Sales Hub Professional & Enterprise
- Customer Service Agent: Launch an on-brand automated agent in minutes with personalized interactions based on existing content and insights to improve performance.
=> This is available on Service Hub Professional & Enterprise
3. Lean on Experts to Accelerate Adoption
AI is a strategic enabler—but adoption isn’t plug-and-play. That’s where we come in. Periti helps you operationalize AI within HubSpot to maximize your ROI—fast.
What Happens If You Don’t Activate AI?
If you delay activating Breeze AI, you’ll miss out on immediate time-saving and efficiency gains that will result in:
- Lost leads: Your competition is already using AI to qualify leads faster and with higher accuracy.
- Inefficiencies at scale: Manual marketing can’t keep pace with personalized automation.
- Content fatigue: Without AI, your team struggles to produce high-quality content at the volume needed to drive pipeline growth.
- Lagging insights: Relying on manual data pulls and gut-feel forecasting means slower decision-making and missed opportunities.
And the worst outcome? You invest in a world-class platform like HubSpot but only use it at 40% of its potential.
Final Word to Jumpstart AI in Your Business: The Clock Is Ticking
You’ve already invested in HubSpot. Breeze AI is sitting there—ready to work. The only question is whether your organization is going to lead, follow, or fall behind.
This isn’t about tech—it’s about strategy. AI isn’t the future of marketing—it’s the now. And Periti is your trusted partner to unlock it.
📑 Download the PDF brief of this article here.
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Stay tuned to Periti for more ways you can leverage Breeze AI for measurable business impact.