How to Unlock Your Revenue Engine with Breeze Intelligence

TLDR: Breeze AI Is a Suite—But Breeze Intelligence Might Be the First Tool You Actually Need for Immediate Results

You’ve invested in HubSpot. You’ve got the traffic, the leads, and the workflows. But here’s the uncomfortable truth: your CRM is likely filled with incomplete, outdated, or underleveraged data—and it’s quietly costing you pipeline revenue every single day.

That’s where Breeze Intelligence comes in.

Part of HubSpot’s broader Breeze AI suite, Breeze Intelligence is not just another AI buzzword. It’s a purpose-built data enrichment and buyer intent engine that lives natively inside your HubSpot portal—ready to activate, without any extra API complexity or third-party tools. And yet, many organizations overlook it, assuming AI in HubSpot is limited to writing emails or summarizing notes.

It’s not.

While Breeze AI includes three distinct tools—Copilot, AI Agents, and Breeze Intelligence—this third tool is the one that fuels real-time visibility into 

• who your buyers are, 

• what they care about, and 

• when they’re ready to act.

It fills in the blanks on form submissions, enriches contact records automatically, and identifies high-fit companies visiting your website even if they never fill out a form.

And most importantly: it turns dormant CRM data into revenue-ready action.

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>> Breeze Intelligence Spotlight

Breeze Intelligence enables you to maximize CRM effectiveness, for it enables you to:

• Enhance data quality
• Keep your database fresh with regular updates
• Precisely target high-value prospects
• Optimize lead capture strategies
• Improve form conversion rates
• Identify buyer intent from companies visiting your website

The Breeze Intelligence commercial dataset is enhanced with advanced LLMs and consists of 200 million+ buyer and company profiles.

The three most popular features of Breeze Intelligence are:

• Data Enrichment: You can make data-driven decisions by enriching company and contact records.
• Buyer Intent: Influence market share growth by discovering which companies in your ideal customer profiles are showing intent to purchase on your website. 
• Form shortening: Optimize forms that autofill data from Breeze Intelligence commercial database and improve lead conversion.

Reference: Breeze Intelligence video

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In these FAQs, we break down the Top 10 Breeze Intelligence FAQs—including the questions HubSpot users should be asking but aren’t. Whether you’re a CEO looking for measurable ROI, a CFO focused on operational efficiency, or a sales and marketing leader trying to move the pipeline faster, this is the insight that will change the way you see HubSpot forever.

Let’s unlock the full power of your data—starting now.

1. What business problems does Breeze Intelligence actually solve?

Many B2B companies struggle with fragmented customer data, outdated CRM records, and inefficient sales prospecting. Breeze Intelligence streamlines data enrichment within HubSpot by automatically updating contact and company profiles with real-time, third-party insights. This enables more personalized outreach and efficient segmentation.

2. How does Breeze Intelligence improve sales team productivity in HubSpot?

Sales reps often waste time researching contacts or working with incomplete data. Breeze Intelligence automatically enriches records with job titles, company info, and buying intent—reducing manual research and allowing reps to focus on high-value activities. Additionally, targeting the right accounts early is crucial for pipeline health. Breeze Intelligence assigns fit and intent scores to contacts based on real-time enrichment. This eliminates random acts of sales teams and enables more predictability. 

3. Is Breeze Intelligence useful if we already have data enrichment tools in place? 

Unlike external enrichment tools, Breeze Intelligence is built into HubSpot and updates data in real time without requiring API calls or third-party setups. That is,  many enrichment tools lack seamless integration with HubSpot workflows. Breeze Intelligence is natively embedded within HubSpot, updating records continuously and contextually. For example, while tools like ZoomInfo offer deep databases, Breeze focuses on operational efficiency and usability within HubSpot. Note: Clearbit was acquired by HubSpot in late 2023 so this benefits from many of the features that were formerly in Clearbit.

4. Can Breeze Intelligence support RevOps or GTM alignment goals to help measure ROI?

Absolutely. Breeze Intelligence acts as a shared source of enriched truth for both sales and marketing teams. You can track KPIs like improved form conversion rates (due to shorter forms), reduced lead research time, increased MQL-to-SQL velocity, and better engagement from personalized emails. 

5. How do credits work, and is there a way to test Breeze Intelligence before fully committing?

You can view intent data for free and only use credits when adding enriched companies to your CRM. While free credits aren’t available for any Hubspot Hub users or Partners, low-tier plans and one-time enrichment packs make it easy to get started. One-time bulk credits can be purchased in increments of 1,000 for as low as $100 per 1,000 credits.

>> Breeze Intelligence Credits Spotlight 

To maximize your data enrichment capabilities, Breeze Intelligence operates on a credit-based system. Explore the details below regarding credit tiers, usage, management, and notifications to optimize your subscription. For a comprehensive walkthrough, refer to HubSpot’s Breeze Intelligence getting started guide: Breeze Intelligence getting started guide.

Here is a basic overview of the credit tiers:

100 credits (monthly: ~ 30 Euros/mo.): Ideal for small businesses starting with data enrichment; allows manual enrichment of up to 100 records/month.

1,000 credits (monthly: ~ 150 Euros/mo.): For growing companies seeking to automatically enrich data by providing continuous updates to existing data.

10,000 credits (monthly: ~ 700 Euros/mo.): Designed for enterprises requiring extensive enrichment, buyer intent insights, and lead form optimizations.

Breeze Intelligence One-Time Credits SKU: Best for enriching a large list of records; avoid committing to a higher monthly subscription tier.

To learn more about how credits work, read Breeze Intelligence credits pack.

6. Does Breeze Intelligence provide email addresses or phone numbers for contacts?

Breeze enriches contact records only if they already contain an email and doesn't provide new contact emails or phone numbers. However, it does enrich company-level contact info. 

7. What privacy and compliance protections does Breeze Intelligence offer?

Breeze supports GDPR and similar regulations by respecting non-discoverable entities and sourcing only from public data. HubSpot’s tracking code is required for intent data. 

8. How is Breeze Intelligence different from progressive forms, and can it handle shared email addresses?

Unlike progressive forms, Breeze auto-fills forms using a proprietary dataset—even for new contacts. Currently, shared email exclusions aren’t supported, but product improvements are underway. 

9. How accurate is Breeze’s data, and what limitations should we be aware of?

While specific accuracy rates aren’t published, data comes from reputable public sources. The commercial dataset is enhanced with advanced LLMs and consists of 200 million+ buyer and company profiles.

10. What’s the fastest way to activate Breeze Intelligence in a meaningful way?

While it's easy to toggle Breeze Intelligence on in Settings, many businesses fail to fully operationalize it. Periti Digital helps activate the most essential Breeze features within days of activation with playbooks tailored to your sales and marketing ops. That includes enrichment setup, fit scoring, routing rules, and campaign enhancements—so you're not just using the feature, but using it for real business gain.

Final Word to Jumpstart AI in Your Business: The Clock Is Ticking

You’ve already invested in HubSpot. Breeze AI is sitting there—ready to work. The only question is whether your organization is going to lead, follow, or fall behind.

This isn’t about tech—it’s about strategy. AI isn’t the future of marketing—it’s the now. And Periti is your trusted partner to unlock it.

📑 Download the PDF brief of this article here.

📧 Let’s Talk. If you're ready to transform your HubSpot investment into a true growth engine, let’s start a conversation: Contact Us

Stay tuned to Periti for more ways you can leverage Breeze AI for measurable business impact.